Business in Action
Using up-to-date real-life examples, and a lively conversational writing style, this book enables readers to experience business firsthand -- and...
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Using up-to-date real-life examples, and a lively conversational writing style, this book enables readers to experience business firsthand -- and provides them with a wealth of the most current business information available. Every chapter contains a variety of highly involving skill-building activities, carefully integrated coverage, and eye-opening contemporary graphics that help define key business fundamentals and opportunities of the 21st century.A seven part organization covers: conducting business in the global economy; starting a small business; managing a business; managing human resources and labor relations; developing marketing strategies to satisfy customers; managing financial information and resources; and focusing on special topics in business.
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- Edition:6
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- ISBN10:0132828782
- ISBN13:9780132828789
- kindle Asin:B00IZ0LEVQ
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